Old Elk
Distilled Spirits
Premium Whiskey High Aged Bourbon Whiskey
Accomplishments
Double Gold Award Winning Bourbon
Number One Premium Spirts Brand
Master Distiller Of The Year
Branding
Strategy, Visual Identity, Verbal Identity, Story, Positioning
Packaging
Bespoke Bottle, Custom Topper, Premium, Ultra Premium, Value Added Packaging, Master Cartons
Community
Social, Events
Positioning
The brand is positioned around the untamed spirit of Colorado—crafting an identity for adventure seekers who find meaning beyond the map. By anchoring the story in bold landscapes and bold lifestyles, we created a spirits brand that feels at home wherever freedom roams.
Identity
The visual identity captures the rugged elegance of the Rocky Mountains—earthy yet elevated. From typography to texture, every element was designed to echo the landscape and connect with those who see adventure the way they live it.
Origin Story
Originally born from the storied lineage of Stitzel-Weller in Kentucky, Old Elk carried with it a legacy of craftsmanship. We helped rejuvenate the brand in Colorado—honoring its roots while reimagining it for a new frontier, where tradition meets bold, modern character.
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